Our twofold mission:
- To develop exciting web experiences utilizing our own proprietary flexible Whip framework
- To make these available to a wide audience through prominent search engine positioning.
Whip
The Whip framework
Working Happily In PHP
Our own proprietary PHP framework, Whip, reflects our philosophy. We are developers at heart and love working in PHP. It is a fantastic language that provides great flexibility and development speed when we are executing our and our clients' ideas.
But this reflection is not limited to just the name. We love performance, we love scalability, we love when everything just... works.
Whip does all of that, and more. It's the solid foundation on which we build our websites.
Some technical mumbojumbo
The Whip framework is extremely fast, as our primary focus is on performance and optimisation where possible. The open module / plugin architecture allows for virtually limitless programming freedom and developer creativity while maintaining a strict separation of data, code and layout.
The structure of Whip is based on the model-view-controller (MVC) design pattern in that the three main components that make up most websites — Data, code (business logic) and layout — are individual entities and can reside on separate locations on the server.
This means code updates, new module additions, changes to the data structure or a layout overhaul have little to no impact on the rest of the site and can be implemented with the least amount of time and effort.